Products & Services

LA CHARM is a luxury fragrance brand dedicated to preserving and sharing the rich traditions of Sudanese perfumery. We present perfumes, oils, and incense made with high quality ingredients. Each piece is made with passion and reflects the unique blend of heritage and innovation.

Products & Services

LA CHARM is a luxury fragrance brand dedicated to preserving and sharing the rich traditions of Sudanese perfumery. We present perfumes, oils, and incense made with high quality ingredients. Each piece is made with passion and reflects the unique blend of heritage and innovation.

What We Make

Bakhour

Bakhour is a traditional Sudanese incense that helps transform any space into a fragrant haven. It is made from pure woods such as sandalwood, Shaf, Anfar and other types. The wood is infused with aromatic oils such as Sandaliya (sandalwood oil) and other French-Sudanese perfumes. For a great performance, powder ingredients such as musk, sandalwood, and dufra are added to the Incense.

Khumra

In Sudan, “Khumra” means perfume. It signifies fermentation, suggesting a rich, intense fragrance that develops over time. Khumra is made from a blend of natural ingredients, including pure sandalwood oil, musk, dufra, clove, mahlab cherry and other aromatic substances.

Skin & Hair Care

At LA CHARM, we are dedicated to providing pure and clean body and hair care products that are safe for your health and environmentally-friendly. Our products are made with natural and organic ingredients, free from harsh chemicals and synthetic fragrances.

What We Make

Bakhour

Bakhour is a traditional Sudanese incense that helps transform any space into a fragrant haven. It is made from pure woods such as sandalwood, Shaf, Anfar and other types. The wood is infused with aromatic oils such as Sandaliya (sandalwood oil) and other French-Sudanese perfumes. For a great performance, powder ingredients such as musk, sandalwood, and dufra are added to the Incense.

Khumra

In Sudan, “Khumra” means perfume. It signifies fermentation, suggesting a rich, intense fragrance that develops over time. Khumra is made from a blend of natural ingredients, including pure sandalwood oil, musk, dufra, clove, mahlab cherry and other aromatic substances.

Skin & Hair Care

At LA CHARM, we are dedicated to providing pure and clean body and hair care products that are safe for your health and environmentally-friendly. Our products are made with natural and organic ingredients, free from harsh chemicals and synthetic fragrances.

What We Provide 

What We Provide

Bridal Packages

A collection of perfumes, cosmetics and other products made specially for brides. They are available in bigger sizes and can be decorated as desired. The package is 100% customizable so that every bride is able to create her own unique collection.

Events Giveaways

Whether you are planning a corporate event, trade show, bridal shower, baby shower or simply a family and friends gathering, you can offer unique gifts that reflect love and appreciation to your guests and beloved ones. We will help you create the best collections that suit your event from a wide range of Sudanese products. Colors, text, quantities and sizes are all customizable just to make every moment of your day unforgettable.

Wholesale

At LA CHARM, we are dedicated to providing pure and clean body and hair care products that are safe for your health and environmentally-friendly. Our products are made with natural and organic ingredients, free from harsh chemicals and synthetic fragrances.