With the experience of Sudanese women and the untold secret of our heritage, we have created these fragrances to awaken your senses and take you on a spiritual journey to explore the beauty of SUDAN.

With the experience of Sudanese women and the untold secret of our heritage, we have created these fragrances to awaken your senses and take you on a spiritual journey to explore the beauty of SUDAN.

Products & Services

CHARM is a luxury fragrance brand dedicated to preserving and sharing the rich traditions of Sudanese perfumery. We present perfumes, oils, and incense made with high quality ingredients. Each piece is made with passion and reflects the unique blend of heritage and innovation.

Products & Services

CHARM is a luxury fragrance brand dedicated to preserving and sharing the rich traditions of Sudanese perfumery. We present perfumes, oils, and incense made with high quality ingredients. Each piece is made with passion and reflects the unique blend of heritage and innovation.

Latest From Our Blogs

Latest From Our Blogs

Khumra Simply Means Fragrance

Khumra Simply Means Fragrance

Where It All Started Sudan is renowned for its rich olfactory heritage and for many, wearing perfume is not merely a choice, but a deeply cherished ritual that reflects identity, status, and individuality. Perfumery has deep roots in the ancient Sudanese...

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Sudanese Scents, Your Gate to Peace And Serenity

Sudanese Scents, Your Gate to Peace And Serenity

 The Land of the Niles Sudan, is an African Arab country rich in history, traditions and heritage. Cultural diversity is one of our greatest strengths and it remains the only thing that connects us all. One of the most beautiful aspects of traditional handicrafts is...

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What Our Customers Say

What Our Customers Say