Established in 2021, CHARM is a beauty brand specialized in luxury Sudanese perfumes, skin and hair care products. We work with passion and love to bring serenity to our customers through exquisite products to let their inner and outer beauty shine.
OUR VISION
CHARM aspires to become a beacon for Sudanese perfumes in Africa, the Middle East and the world. We continue to create, innovate and develop distinguished products while always anticipating and meeting the tastes and preferences of our discerning guests.
OUR MISSION
We believe that Sudanese products represent a precious cultural treasure that we endeavor to protect, spread and reinvent with tireless enthusiasm.
CORE VALUES
ETHICS
Living with corporate values of quality, respect, honesty, innovation, passion & cooperation, the company is creating a culture of openness and creativity that enables each individual to contribute towards the business’s success.
EXCELLENCE
From fragrances, standards, procedure, technology to people, we invest our focus only in achieving the highest quality. We never compromise our reputation for maintaining excellence.
INTEGRITY
We act honestly with utmost professionalism at all times: Our word is our commitment.
Established in 2021, CHARM is a beauty brand specialized in luxury Sudanese perfumes, skin and hair care products. We work with passion and love to bring serenity to our customers through exquisite products to let their inner and outer beauty shine.
OUR VISION
CHARM aspires to become a beacon for Sudanese perfumes in Africa, the Middle East and the world. We continue to create, innovate and develop distinguished products while always anticipating and meeting the tastes and preferences of our discerning guests.
OUR MISSION
We believe that Sudanese products represent a precious cultural treasure that we endeavor to protect, spread and reinvent with tireless enthusiasm.
CORE VALUES
ETHICS
Living with corporate values of quality, respect, honesty, innovation, passion & cooperation, the company is creating a culture of openness and creativity that enables each individual to contribute towards the business’s success.
EXCELLENCE
From fragrances, standards, procedure, technology to people, we invest our focus only in achieving the highest quality. We never compromise our reputation for maintaining excellence.
INTEGRITY
We act honestly with utmost professionalism at all times: Our word is our commitment.